Fenty Beauty changed the game with a 40-shade foundation launch.
A makeup brand review: the inclusive shade ranges, the cult products, and how Fenty reshaped the industry standard.
Overall verdict
Inclusive, high-performing makeup that forced the whole industry to catch up.
Fenty Beauty’s 40-shade foundation launch in 2017 reset the standard for shade inclusivity. The products back it up with real performance and bold color.
The shade ranges are the story: Fenty proved inclusive beauty was a market demand, not a niche, and others followed.
The Pro Filt’r foundation, Gloss Bombs, and highlighters are genuinely excellent, with strong pigment and wear.
The trade-off is that some formulas run matte and full-coverage, which isn’t for everyone — but the range means most people find a match.
What matters most
Four things that decide whether Fenty fits your routine.
What matters most when choosing Fenty over other makeup brands.
Shade range
Inclusive
The brand that reset the standard.
Performance
Strong
Real wear and pigment.
Cult hits
Gloss Bomb
Highlighters and glosses that deliver.
Finish
Matte-heavy
Full coverage, not for everyone.
Final take
Fenty is inclusive, high-performance makeup.
For bold, inclusive, genuinely high-performing makeup, Fenty Beauty is a standout — and a brand that changed the industry.
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